Advancing the Value of Ethnography

Genre: Perspective

Your Client Relationship Is an Ethnographic Field

Your Client Relationship Is an Ethnographic Field

Some years ago a renowned UK-based charity invited me to help them understand why their legacy donations had flat lined for two years. The conventional wisdom had been that charitable donations had decreased as a result of the financial crisis in 2008. But when a statistical analysis showed that...

Using Employee Opinion Surveys Ethnographically

Using Employee Opinion Surveys Ethnographically

When my boss asked me to carry out an employee opinion survey in our company, I had to overcome my ingrained prejudices against surveys in general. Once I did, I learned how valuable an ethnographic approach to surveys can be. In my previous academic work, I had embedded myself into a scientific...

Protesting for Change, #BLM

Protesting for Change, #BLM

We support the protesters. Black lives matter. Working at my desk in the past few days, a fairly constant thump of helicopters and aggressive wail of sirens has forced me to parse space in new ways. Here, in the US, the rights of protestors to claim space is contested by presidential rhetoric and...

The Org Chart as Political Map-Making

The Org Chart as Political Map-Making

A senior leadership team gathers in the executive boardroom. The doors are closed; the glass is opaque. Sparkling water is served. Projected on the conference screen is not a financial statement, or an operating report, but instead, an intricate diagram resembling a map or relational lineage. The...