Luciana Aguiar is Private Sector Partnerships Manager of the United Nations Development Programme in Brazil. She holds a PhD in anthropology from Cornell University and has decades of experience in ethnographic research and with “base of the pyramid” populations. Over the years, she has carried out ethnographic research, impact assessment and social responsibility projects on behalf of many institutions, such as the International Development Bank, the Consultative Group to Assist the Poor, and Comunidade Solidária. An expert on inclusive businesses, she has worked with the private sector in the areas of financial inclusion, consumer goods, technology, retail, and communication.