Advancing the Value of Ethnography

The New AI Toolstack for Research

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HeyMarvin describes CEO Prayag Narula how AI tools can support researchers in the transformation of data into knowledge.

EPIC2024 sponsor HeyMarvin argues that AI’s true value lies in its ability to transform data into knowledge at scale – and the highly trained researcher is the linchpin in making this transformation meaningful. In this session, HeyMarvin CEO Prayag Narula describes ways in which AI-powered workflows can change your job for the better.

Speaker

Prayag Narula is the co-founder and CEO of HeyMarvin, a research repository and qualitative data analysis platform that helps you make sense of feedback so you can design products customers truly need. Previously, Prayag co-founded and led LeadGenius, a venture-backed company that helps B2B sales and marketing teams save time and deliver on their revenue goals. Prayag was a researcher at University of Helsinki in Finland. He studied at the UC Berkeley School of Information. He is the published author of over a dozen research papers in the fields of HCI, User Centered Design, Artificial Intelligence, Crowdsourcing, and Computer Networks.

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