In this tutorial, take a tour of product management frameworks that help connect customer understanding with execution in product teams. Chris gives ethnographers perspectives and insights on how product managers think so they can work with them effectively. Through an exploration of case studies try out these product management frameworks, including how to most effectively incorporate the outputs and insights generated through ethnographic work.
Instructor
Chris Butler is a chaotic good product manager, writer, and speaker. He facilitates critical decision making for teams that build new and innovative products. Chris has been a product leader at Google, Microsoft, Facebook, Cognizant, KAYAK, and Waze. Most recently he is working at GitHub helping the AI & Productivity team as Staff Product Operations Manager.
