Advancing the Value of Ethnography

Storytelling for Impact

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Leverage the power of storytelling to transform friction into insight, fear into curiosity, silos into partnerships, and doubt into action

Storytelling is a universal aspect of human existence. Stories, like culture, shape our encounters with the world. They guide how we experience, seek out, and share knowledge and experience, and they create new bonds between storytellers and audiences. For researchers and other professionals in industry settings, powerful stories can transform friction into insight, fear into curiosity, silos into partnerships, and doubt into action. But what distinguishes a good story from a great one? What makes a story stick in memory, taking on a life of its own as something potentially bigger?

Instructor

Liz Lewis is a tech anthropologist and cultural storyteller, and holds a PhD in sociocultural anthropology from the University of Texas at Austin. She is the Corporate Content Lead at Miro.com, and her work in communications merges her academic training, background in marketing and journalism, and lifelong love of writing. As a researcher and content creator, Liz specializes in the world of work. Her research has been featured in the BBC, NYT, NPR, WSJ, and more.

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