While ethnographers and the data they produce already play a role in affecting industry practices, there is potential to integrate anthropological ways of seeing and knowing into a shared transdisciplinary...
Tag: anthropology
Art & Imagination in Online Qualitative Research: A New Tool for Brand Listening
At the beginning of the pandemic, I was pretty sure I was done. I had been a qualitative researcher and brand consultant for 25 years. I had spent the past decade building my practice around an approach that centered contextual and imaginative face-to-face research. I called it brand listening,...
What Anthropology Brings to Innovation: John Sherry / A Profile
John W. Sherry, Director the Experience Innovation Lab at Intel Corporation, is a Keynote Speaker at EPIC2016—join us! “Anthropology is really undersold.” Dr. John Sherry’s words carry weight—he is Director of the Experience Innovation Lab at Intel Corporation. In addition to discovering ways to...
Listening with Indifference
In the following, we suggest that the product of ethnographies undertaken for commercial and industrial purposes is under threat of losing its integrity. The sorts of results furnished through ‘applied ethnography’ and those resulting from methods like focus groups, interviews, questionnaires,...
Anthro-Vision: A New Way to See in Business and Life
Anthro-Vision: A New Way to See in Business and Life Gillian Tett 2021, 304 pp, Avid Reader Press / Simon & Schuster → Watch Simon Roberts in conversation with Gillian Tett & Donna Flynn Ulf Hannerz once proposed that “common sense is cultural ‘business as usual’; standard operating...
“Culture Matters More than We Think”: Eric Weiner / A Profile
EPIC Profiles Series EPIC2016 Keynote Speaker Eric Weiner is a veteran foreign correspondent and New York Times best selling author. In an interconnected, technology-driven world, does culture still matter? Can there really be “best practices” to be drawn from the vast range of human experiences?...
Ethnographer on Wall Street: Karen Ho / A Profile
EPIC Profiles Series What do sentiments and ideologies have to do with Wall Street? Karen Ho would argue they are key for understanding and changing Wall Street’s institutional culture that generates and justifies a focus on the short-term. From working in a firm to interviewing workers and...
The Real Problem: Rhetorics of Knowing in Corporate Ethnographic Research
This paper explores discourses of the ‘real’ in commercial ethnographic research, and the transitions and transformations those discourses make possible and impossible. A common strategy to legitimize industrial ethnography is to claim a special relationship to ‘real people’, or argue that one is...
“It Was Like a Little Community”: An Ethnographic Study of Online Learning and its Implications for MOOCs
In this time of social, technical, educational and industrial upheaval, time and space are being compressed and stretched as social actors develop new practices in response to shifts in their lived experience. In the American educational sector, these phenomena have crystalized in the meteoritic...
Anthro Spectacle @SXSW: How Anthropology Captured the Imagination of Marketing Tech
I live in Austin, Texas. Along with breakfast tacos, Willie Nelson, and scorching hot summers, Austin is the home of the international conference known as South by Southwest (SXSW). It’s actually three conferences (Interactive, Music, and Film) rolled out over ten days in March. Much of the...