While research practitioners remain deadlocked in old debates about the incompatibility and validity of qualitative versus quantitative research, streams of real-time data are overwhelming leading companies with individual-level insights at a scale and velocity impossible to achieve with...
![For a Ruthless Criticism of Everything Existing: Rebellion Against the Quantitative-Qualitative Divide](https://www.epicpeople.org/wp-content/uploads/2023/09/armand-khoury-4cBVro7SHLs-unsplash.jpg)