The wide-spread deployment of machine learning tools within healthcare is on the horizon. However, the hype around “AI” tends to divert attention toward the spectacular, and away from the more mundane and ground-level aspects of new technologies that shape technological adoption and integration....
This paper explores discourses of the ‘real’ in commercial ethnographic research, and the transitions and transformations those discourses make possible and impossible. A common strategy to legitimize industrial ethnography is to claim a special relationship to ‘real people’, or argue that one is...