As companies become more interested in innovation, design, and the creation of experiences, they are increasingly utilizing ethnography as a way to understand their customers and potential customers. However, for most companies ethnography is still conducted in the classical sense, with...
I’m an ethnographer at a major financial institution. My work became a lot more meaningful after my family and I lost our home in a devastating arson attack. In this PechaKucha, I tell the story of how this catastrophic fire loss forced me to reclaim my agency. Today, I channel memories of...