Advancing the Value of Ethnography

Tag: autonomous vehicles

The Human Agency Driverless Cars Must Preserve

The Human Agency Driverless Cars Must Preserve

In 2016, we set out to understand the future of driverless mobility—and specifically, how a mobility company can build products and services that will optimize the relationships between people and advanced assistive systems in an increasingly automated future. This case study will shed light on...

Designing for Interactions with Automated Vehicles: Ethnography at the Boundary of Quantitative-Data-Driven Disciplines

Designing for Interactions with Automated Vehicles: Ethnography at the Boundary of Quantitative-Data-Driven Disciplines

Case Study—This case study presents ethnographic work in the midst of two fields of technological innovation: automated vehicles (AV) and virtual reality (VR). It showcases the work of three MSc. Techno-Anthropology students and their collaboration with the EU H2020 project ‘interACT’, sharing the...

Keynote Address: Pedestrian Perspectives

Keynote Address: Pedestrian Perspectives

An anthropologist with a long career at the intersection of social research and business and technology, Melissa Cefkin began working on autonomous vehicles in 2015, fulfilling a life-long love of transportation matters. (Her preferred activity in a new place? Public bus rides.) She works at...

Developing Socially Acceptable Autonomous Vehicles

Developing Socially Acceptable Autonomous Vehicles

Case Study—Recognizing that the movement of cars on the road involves inherently social action, Nissan hired a team of social scientists to lead research for the development of autonomous vehicles (AVs) that engage with pedestrians, bicyclists, and other cars in a socially acceptable manner. We...