The Advertising Products research team at Yahoo! is building an internal research practice within an organization that is user-centered, but optimized for consumer product development. While our fellow researchers observe millions of consumers on our websites, we study our coworkers: their...
In the current economic uncertainty ethnographic consultants are asked to intensify their client focus and to demonstrate and improve the relevancy and impact of their work. This paper reports on a case of close collaboration between client and consultant during an ethnographic consulting...