This paper assesses the economic impacts of hyper-monetization, immersive advertising, and general shifts in...
Tag: branding
The Real Problem: Rhetorics of Knowing in Corporate Ethnographic Research
This paper explores discourses of the ‘real’ in commercial ethnographic research, and the transitions and transformations those discourses make possible and impossible. A common strategy to legitimize industrial ethnography is to claim a special relationship to ‘real people’, or argue that one is...