This case study demonstrates the value of ethnography and qualitative approaches in Latin American industry,...
Tag: business
Accounting for Value Salon
What's our worth? What are the rhetorics of value? This question is never far from the minds of individual practitioners and this diverse community. Value takes many forms and is denominated in many currencies. The worth of these currencies changes in time and space as business environments...
From Users to User Ecosystems: Applying Systems Thinking to Ethnography
User research typically focuses on intentional moments of contact between individuals and a product or...
Ethnography, Ethics & Time
Ethnographers are not time travelers, but we may be close. Our frameworks and methodologies develop a nuanced understanding of how relationships, processes, and objects evolve over time. This 'temporal expertise' is key to enacting our ethical responsibility to the past and future, says...
Tutorial: Business Thinking for Ethnographers
Learn concepts and mindsets of business culture to make your work more intelligible and influential. Overview This tutorial was conducted at EPIC2021. Exercises and discussions have been omitted to protect the...