Apparel & footwear (A&F) give us social identity, protection and a means of self-expression. But in a pandemic these ways of thinking about clothing are essentially pointless. When the world shuts down...
Tag: clothing
Social Relationships in the Modern Tribe: Product Selection as Symbolic Markers
A manufacturer of work clothes wanted to learn how workers use and experience its products to enhance marketing and sales. After a multi-sited field study, I learned that more critical than individuals or persona were the social practices that emerged within particular social units....