Ethnography has grown, like many other industries, in tandem with a fossil fuel economy. As evidence of weather, resource and species disruption surround us on a daily basis, the climate sessions provided guideposts and practical resources to adjust and thrive as informed, climate-conscious...
Presenters Rebekah Park is a Partner at Gemic, where she co-leads the Tech and Health practices. Over two decades...
PechaKucha Presentation—Customer ethnography and user research continues to move higher up the priority list of Fortune 500 corporations. As a design researcher at a global consultancy, my clients often consist of new or aspiring consumer research groups eager to scale quickly. Excited at first,...
Amidst the advances of AI and automation, this paper provides a framework for ethnographic methods and insights to enhance human agency at work. Through analyzing data collected from ethnographic immersions in three different consulting firms (a professional services firm, a management...
In the current economic uncertainty ethnographic consultants are asked to intensify their client focus and to demonstrate and improve the relevancy and impact of their work. This paper reports on a case of close collaboration between client and consultant during an ethnographic consulting...