Advancing the Value of Ethnography

Tag: consumer culture theory

“Ethnography is Fundamental”: John F Sherry, Jr / A Profile

“Ethnography is Fundamental”: John F Sherry, Jr / A Profile

EPIC Profiles Series EPIC2016 Keynote Speaker John F. Sherry is the Raymond W. & Kenneth G. Herrick Professor of Marketing in the Mendoza College of Business and Professor of Anthropology at the University of Notre Dame. Join John at EPIC2016! I caught up with Dr. John F. Sherry, joint...

Pathmaking, A Dialogue: Keynote Address

Pathmaking, A Dialogue: Keynote Address

KEYNOTE ADDRESS John F. Sherry, Jr. is Herrick Professor of Marketing at the University of Notre Dame. He has researched, lectured, and consulted around the globe on issues of brand strategy, experiential consumption, and retail atmospherics. He is widely published and a Fellow of the American...