While newspaper subscriptions are plummeting and advertising revenues move from content providers to search engines, media houses struggle to adapt and to build new capabilities in order to adapt to emerging consumer practices. Drawing on an on-going research with regional media houses and with...
Tag: consumption
How Consumers Create Value in a Recession Economy
This essay examines a conscious shift in the cultural flows of consumption practices. It explores the ways consumers are generating and sharing shopping competence as a new form of value. I argue that a shift in consumer consciousness and resulting open social discourse around shopping...
Shopping as a Modern Quest
PechaKucha Presentation As Ethnographic Practitioners in Industry, shopping behavior is a frequent topic of our research. We take on the role of the consumer's advocate, arguing for products that bring value. Or decry the rise of consumerism as the focus of modern life, as exemplified by the drive...