Advancing the Value of Ethnography

Tag: COVID-19

Microbes That Matter

Microbes That Matter

PechaKucha Presentation—While COVID-19 has made the world hyper vigilant about sanitization, I take a bottoms-up perspective on the threats of a microbe-starved world. Telling the story of Clostridium Difficile, I walk us through how—just as in ethnography—context is everything for microbes. Using...

On Being Well in a Time of Hell

On Being Well in a Time of Hell

PechaKucha Presentation—For the past year, people around the world have adjusted quickly to unforeseen constraints presented by the COVID-19 pandemic. Upheaval during the pandemic has resulted in a deep sense of grief leaving people in an unpredictable cycle of losing control and attempting to...

Our ‘New Normal’—The Sensory Landscape

Our ‘New Normal’—The Sensory Landscape

Sanitization has been a key word during the COVID-19 pandemic. Sanitization not just in terms of cleanliness, but also in terms of the revised interactions people have had with each other and with the environment around them. COVID-19 has created a Sanitized Landscape – supposedly free of germs in...

Going to Scale: Lessons from the Pandemic

Going to Scale: Lessons from the Pandemic

The pandemic has disrupted everything from the global flow of goods and services, to the actions that individuals can take in their daily lives. It has changed, for now at least, the ecosystems in which we work—impacting both how we think about ethnographic activity and how it is might be used. In...

Harnessing Empathy To Scale A Healthtech Startup During The COVID-19 Pandemic: A Case Study Of myICUvoice, A Communication Tool Designed For Critical Care

Harnessing Empathy To Scale A Healthtech Startup During The COVID-19 Pandemic: A Case Study Of myICUvoice, A Communication Tool Designed For Critical Care

This case study explores the scaling experience of an early-stage healthtech startup company called myICUvoice. During the Covid-19 pandemic, myICUvoice rapidly scaled from a single intensive care environment to being widely used nationally (UK) as well as globally. We explore why and how so many...