This paper proposes a model of researcher-AI interaction and argues that ethnographers can smartly leverage AI in...
Tag: data analysis
Revitalising Openness at Mozilla: A Mixed Method Research Approach
Case Study—This is a case about how Mozilla, the open source browser company, set out to reconnect with ‘collaborating in the open’ to regain its competitive advantage. This case describes how a multi-disciplinary research team used ethnographic, market, and data analysis to articulate and clarify...