Case Study—We report on a two-year project focused on the design and development of data analytics to support the cloud services division of a global IT company. While the business press proclaims the potential for enterprise analytics to transform organizations and make them ‘smarter’ and more...
Case Study—Trust motivates people’s uptake and use of digital financial services (DFS). Understanding the socio-cultural determinants of DFS trust are needed to scale financial access and drive financial inclusion. These are core components of international development strategies, such as the...
Case Study—The Amazon Prime Video User Experience (UX) Research team endeavored to balance qualitative and quantitative insights and translate them into the currency that drives the business, specifically customer engagement, to improve decision-making. Researchers conducted foundational...
This paper argues that ethnographers can gain increased agency in data-driven corporate environments by increasing their quantitative literacy: their ability to create, understand, and strategically use quantitative data to shape organizations. Drawing on the author's experience conducting...
If it’s summer in your part of the world (or even if it’s winter), you’ve probably been feeling the heat. On 5 July, Ouargla, Algeria recorded 51.3°C (124.3°F), the highest temperature ever reported in Africa. A few days later, Areni, Armenia hit a record 42.6°C (108.7°F), and on 17 July, Badufuss...
Smart devices and online research platforms are changing the landscape of qualitative data collection and analysis. While data collection mechanisms have flourished, analytic tools to work with that data have not meaningfully evolved. Changes in professional practice and advances in technology are...
PechaKucha Presentation This PechaKucha explores the ethics of interpreting data by employing an extended metaphor of data as the lifeblood of the connected world. It begins by exploring two distinct viewpoints on medical pulse diagnosis, starting from the perspective of the acupuncturist...