This paper illuminates key aspects of the subscription economy and offers a framework for understanding customer...
Tag: data economy
Models in Motion: Ethnography Moves from Complicatedness to Complex Systems
Since the 90’s, one of ethnography’s values has been about the reduction in the risk of developing new products and services by providing contextual information about people’s lives. This model is breaking down. Ethnography can continue to provide value in the new environment by enabling the...
Pathmaking, A Dialogue: Keynote Address
KEYNOTE ADDRESS John F. Sherry, Jr. is Herrick Professor of Marketing at the University of Notre Dame. He has researched, lectured, and consulted around the globe on issues of brand strategy, experiential consumption, and retail atmospherics. He is widely published and a Fellow of the American...