This case study discusses how friction plays a transformative role in reshaping relational dynamics within the...
Tag: decision making
Designing for Interactions with Automated Vehicles: Ethnography at the Boundary of Quantitative-Data-Driven Disciplines
Case Study—This case study presents ethnographic work in the midst of two fields of technological innovation: automated vehicles (AV) and virtual reality (VR). It showcases the work of three MSc. Techno-Anthropology students and their collaboration with the EU H2020 project ‘interACT’, sharing the...
Reading the Tea Leaves: Ethnographic Prediction as Evidence
Those who work in research know that we live in a world that is strongly influenced by what Tricia Wang has called the quantification bias. More so than other forms of information, numbers have incredible formative power. In our culture, numbers are seen as trustworthy representations of reality...
The Transformative Power of Singular Stories: Making the Case for Qualitative Evidence in Healthcare Contexts in Colombia
Case Study—In this case study we describe how we collaborated with a Colombian healthcare provider company and enabled its decision makers to understand the power of stories and other types of qualitative evidence in healthcare contexts. The stories became a tool for recognizing singularities in a...
Empathy Is not Evidence: Four Traps of Commodified Empathy
Product teams, including our own, often interpret empathy as evidence. However, in practice, empathy is actually something that drives us to seek evidence. By observing and evaluating various examples within Shopify, we have identified 4 traps that are common in the way empathy is manifested. We...
Automation Otherwise: A Review of “Automating Inequality”
Automating Inequality: How High-Tech Tools Profile, Police, and Punish the PoorVirginia Eubanks2018, 272 pp, St. Martin's Press What if we thought differently about how to integrate human and machine agencies? As I sat down in to write this review of Virginia Eubanks’ latest book, Automating...
Going with the Gut: The Case for Combining Instinct and Data
"The lesson I took away from that was, while we like to speak with data around here, so many times in my career I've ended up making decisions with my gut, and I should have followed my gut," Otellini said. "My gut told me to say yes." So said the ex-CEO of Intel, ruing his decision to pass on the...
Deciding How to Decide with Research
Researchers can play a key role in decision making for teams—and knowing how and when to do so in your...