Advancing the Value of Ethnography

Tag: decision making

Going with the Gut: The Case for Combining Instinct and Data

Going with the Gut: The Case for Combining Instinct and Data

"The lesson I took away from that was, while we like to speak with data around here, so many times in my career I've ended up making decisions with my gut, and I should have followed my gut," Otellini said. "My gut told me to say yes." So said the ex-CEO of Intel, ruing his decision to pass on the...