Advancing the Value of Ethnography

Tag: design research

Reassembling the Visual

Reassembling the Visual

  In her presentation to EPIC, Kimbell reflects on how data are visualized and how they are experienced. Drawing on work in the visual arts and design, she considers what practices that seem to be gathering and visualising data are actually doing, from installations such as her project...

Who We Talk about When We Talk about Users

Who We Talk about When We Talk about Users

I begin with some questions: how have the theories and methods which subtend design research been changed by their migration from academy to industry? How have they adapted to their new commercial culture? What languages and customs have they had to acquire to fit in? To address these questions, I...

Engineers “On The Ground”: Mass Observation at Moto

Engineers “On The Ground”: Mass Observation at Moto

Of course, EPIC has always been a ‘community of praxis’ (as much as practice) helping attendees put what they learn into action. For us at Motorola Mobility, 2013 was no exception. The company had reduced its phone portfolio to a handful of products; and knew the only way to grow market share was...