Type 2 diabetes, a chronic illness, is reaching epidemic proportions in North America. Pharmaceutical and consumer companies alike are embracing ethnography as a means to gain insight into the condition and to meet the complex needs of diabetics. This paper explores three topics that emerged from...
How everyone stands to benefit from a better understanding and use of patients’ perspectives and experiences of life with type 2 diabetes when designing and implementing treatment interventions. The current approach to diabetes management is flawed. Providers’ use of the concepts of...