This case study examines how researchers at Lenovo and dscout partnered to conduct a mobile ethnographic study on the technology experiences of individuals who are d/Deaf and hard of hearing, with the goal of...
Tag: diary study
Who Gets to Define Success?: Listening to Stories of How People Value Firefox to Redefine Metrics and Revive a Decommissioned Product
Challenging measures of scale is possible through listening to stories of how people value a product, and envisioning ways to measure success beyond typical metrics like Monthly Active Use (MAU) or Daily Active Use (DAU). Understanding what people value is somewhat complex for a product like...
Anticipating the Arrival of a Clean-Sensitive Driving Future
A leading automaker needed to safely study the impact of the COVID-19 pandemic upon driver and passenger experience to effectively prioritize future in-vehicle features related to cleanliness. In this case study, we'll share our approach and retrospective learnings on how to understand,...