This paper details ethnographic methods, experiences, and insights from an ethnographer and an industry engaged complex systems engineer in how to study resilience in blockchain-based DAOs as a novel field site....
Tag: digital ethnography
Sending out an SOS: Signals from Conflict-Affected Audiences in the Digital Communication Landscape
Crisis events can profoundly alter a person's relationship with technology that require product solutions to meet...
The Future of Hygiene: Constructive Expansive Futures
There has been significant interest in Futuring as a discipline after COVID-19, as multiple industries are beginning to interrogate their post-Covid future. Quantum Consumer Solutions and Unilever came together to interrogate the post-COVID future of hygiene in Europe, to inform brand and product...
Tutorial: Using a Mobile Research Platform for Multi-dimensional Ethnography
Overview The TRACES methodology focuses on foundational research at multiple levels of granularity and across multiple dimensions, digital and embodied. It is an approach to gathering more meaningful data around...
Tutorial: Digital Ethnography in Domestic Spaces
Overview This tutorial explores research in people’s homes through digital methods. The instructors focus on how to utilize participant’s existing digital skills and materials to undertake ethnographic research...
The Lifecycle of a Washing Machine: Transforming the Customer Experience for a Home Appliance Manufacturer
Case Study—This case study explores a customer experience transformation strategy and development research project run by Deloitte for a multinational U.S.-based home appliance manufacturing company. It explores the shift in strategy and approach for the company based on the team's digital...
Reconnecting with the Public: Participatory Research and Co-creations within and outside a Public Institution
Despite constraints on face-to-face meetings and social distancing policies under COVID-19, with the help of online tools, Brandnographer successfully conducted a series of online activities to facilitate...
Towards Multi-Dimensional Ethnography
In this paper, I argue for the value of multi-dimensional ethnography. I explore the potential for ethnography to venture beyond sites, into different dimensions. As an example of work moving in this direction, I present a new approach, dubbed TRACES, which emphasizes the assemblages that...
LOLZ OMG, I’M DEAD. The Rise of Performative Behavior in Social Media, and Its Implications for Digital Ethnography
PechaKucha—Performative behavior is an action taken specifically with an audience in mind, to elicit a response or reaction. Digital Ethnography encounters this on a daily basis, as we study behavior on social & digital networks where performative behavior is rampant. As a research source,...
Digital Living and Sensory Perception: Implications for Ethnography and Design
As an ethnographer working at the interface of theory and praxis, I frame my research by the need to understand the sensory and digital environments in which we live. Approaching the world through the prism of the digital and sensory offers us a novel and effective way of engaging with...