Margaret Morris interviewed by Anna Zavyalova Public debate has rightly focused on the perils and toxicity of new technologies, and questioned the motivations of the companies building them. Meanwhile though, people are creatively adapting technology to their own social and psychological needs....
Tag: digital product development
The Ethnographer’s Spyglass: Insights and Distortions from Remote Usability Testing
This paper examines the cultural counter-flow between ethnography and remote usability testing, specifically what such tools might offer ethnographic practice. I explore how remote usability testing can both extend and delimit ethnographers’ sight lines. Because remote testing has a narrow...