This 2019 project conducted in the US and the UK sought to understand which conspiracy theories are harmful and which are benign, with an eye towards finding ways to combat disinformation and extremism. This case study demonstrates how ethnographic methods led to insights on what “triggered”...
Tag: discovery
Future Frictions: Social Complexity in the ‘Blue Skies’ of Innovation
Innovation is often conceptualized as taking place in ‘open space’, as though the work starts from a tabula rasa...
User Research & Engineering: Better Together During Discovery
When we think about the “Discovery” phase in the product development process, we often picture product owners, design, and researchers working to understand a problem area, the needs of end users in that area, and testing product ideas that might deliver on those needs. When no product exists yet,...