This paper demonstrates the importance of combining social and cultural analysis with pricing and economic logics...
![Favoring Friction: Examining Hotel Browsing and Buying through the Lens of the Bazaar](https://www.epicpeople.org/wp-content/uploads/2023/09/clark-van-der-beken-zKnQnyARggY-unsplash.jpg)
This paper demonstrates the importance of combining social and cultural analysis with pricing and economic logics...
As North America begins to emerge from the global financial crisis of 2008-2009, companies are turning up their investment dollars. This investment includes a renewed focus on what might loosely be called “the customer experience.” In our recent consulting engagements, this focus often comes in...