This paper demonstrates the importance of combining social and cultural analysis with pricing and economic logics...

by Simon Roberts, Erin Hackett, Sohit Karol, Diego Baron | Jan 9, 2024
This paper demonstrates the importance of combining social and cultural analysis with pricing and economic logics...
by Adrian Slobin, Todd Cherkasky | Sep 5, 2014
As North America begins to emerge from the global financial crisis of 2008-2009, companies are turning up their investment dollars. This investment includes a renewed focus on what might loosely be called “the customer experience.” In our recent consulting engagements, this focus often comes in...
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