The Gulf Coast of the USA encompasses impoverished communities, vibrant urban centers, farms, and a rich culture....
Tag: energy
When Customer Insights Meet Business Constraints: Building a Go-to-Market Strategy for a Smart Home Offering in a Regulated Space
Case Study—This case draws on work in the energy efficiency industry where many utilities rely on data-driven insights and decision-making to encourage consumers to adopt energy-saving products and behaviors. In this highly regulated industry, utility staff must show value through big data, and...
People and Energy: A Design-led Approach to Understanding Everyday Energy Use Behaviour
Reducing home energy use is a major societal challenge, involving behaviour change alongside infrastructure improvements. However, many approaches lump ‘energy demand’ together as something homogeneous, addressable primarily through quantitative feedback, rather than basing interventions on...
Designing Anthropological Reflection within an Energy Company
The move towards a more liberalized energy market and the emergent smart grid technology has forced a Scandinavian energy company to begin rethinking the relation between themselves and private energy end users. Originally a unidirectional relationship, the present and future have potential for a...
The Model of Change: A Way to Understand the How and Why of Change
Developing sustainable solutions within the energy sector requires a holistic, interdisciplinary approach. Interdisciplinary partnerships need common frameworks that enable dialogue and knowledge exchange between different perspectives. In this paper we present ‘The Model of Change’ as a framework...