Case Study—The Amazon Prime Video User Experience (UX) Research team endeavored to balance qualitative and quantitative insights and translate them into the currency that drives the business, specifically customer engagement, to improve decision-making. Researchers conducted foundational...
In international business ethnography, clients and subjects don’t share the same background. Without an understanding of the underlying factors affecting the subject’s behaviors, data can lead to false home-market based assumptions about cause and effect. Where do we as researchers look to detect...
For its volume, velocity, and variety (the 3 Vs), big data has been ever more widely used for decision-making and knowledge discovery in various sectors of contemporary society. Since recently, a major challenge increasingly recognized in big data processing is the issue of data quality, or the...
Case Study—We report on a two-year project focused on the design and development of data analytics to support the cloud services division of a global IT company. While the business press proclaims the potential for enterprise analytics to transform organizations and make them ‘smarter’ and more...
The successes of technology companies that rely on data to drive their business hints at the potential of data science and machine learning (DS/ML) to reshape the corporate world. However, despite the headway made by a few notable titans (e.g., Google, Amazon, Apple) and upstarts, the advances...
In this paper we explore the idea of a system of care through a city transit system. We argue that a systematic orientation to care is central to what makes a transit system work for people. Further, we suggest that this care orientation is recognized as such, even though it is not apparent in...
PechaKucha Presentation Digital environments can expand the distances between people. While this is often challenging, it can also be leveraged to do great things. This PechaKucha explores how we can take this negative divide between people and flip it on its head to discover more powerful...
The wide-spread deployment of machine learning tools within healthcare is on the horizon. However, the hype around “AI” tends to divert attention toward the spectacular, and away from the more mundane and ground-level aspects of new technologies that shape technological adoption and integration....
PechaKucha Presentation When we study human systems and organizations we have a job that requires to empathize or at the very least be compassionate towards the experiences others are having. This allows to understand their goals, problems, and how we can best make their lives better. When...
What does a data expert see when they look at a design problem? This panel immerses us in the practices of two data experts, both of whom have collaborated with ethnographers, as they navigate through design challenges in different ways. Chair Jeanette Blomberg draws the panelists and audience...