As ethnographers, we recognize the limitations of simplistic explanations and seek to delve deeper into the complex web of human existence. In our line of work, the very concept of friction goes from being a disturbing factor that should be neutralized or resolved in the data, to being the very thing we zoom in on to understand the world. Frictions, in their various forms, then become vital entry points to examine underlying issues, power dynamics, and cultural tensions that shape human realities, and unveil opportunities for a deeper understanding and new value-creating solutions.
Tag: EPIC2023
EPIC2023—The Big Reveal!
Hello! We are Marta Cuciurean-Zapan, Director of Research and Insights at IDEO, and Evan Hanover, Director at Conifer Research. We are incredibly excited to invite everyone in the room today and online, EPIC members past, present, and future to… …Chicago, Illinois, for EPIC2023 next October!...