Introduction Like many design consultancies, Moment uses a variety of research methods to help us develop a contextual understanding of our clients’ customers. We do this to discover and adapt new business opportunities to prospects’ wants, needs and desires. The value to the business is that...
“Where is Hassan?” I asked the assembled team of programmers. “And please don’t tell me he’s on the track, running with the automobiles?” Rose tossed her blonde hair and rolled her eyes like the sorority girl she otherwise completely failed to resemble. “OK, but that’s only because he’s down in...
EPIC Profiles Series EPIC2016 Keynote Speaker John F. Sherry is the Raymond W. & Kenneth G. Herrick Professor of Marketing in the Mendoza College of Business and Professor of Anthropology at the University of Notre Dame. Join John at EPIC2016! I caught up with Dr. John F. Sherry, joint...
Business interests often claim that corporate social responsibility (CSR) is ‘the right thing to do’ and that acting responsibly is ‘good for business.’ Multinational firms have come together to create international conventions and business associations that establish and abide by audit standards...
In May 2014, 180 Google employees participated in a UX sprint week in the Bay Area focused on innovating gamechanging advertising and commerce solutions. Those participating in the sprint were designers, researchers, product managers and engineers. By the end of the three day sprint, the...
PechaKucha Presentation—In this presentation we argue that in many regulated industries such as banking, finance, and insurance, a post qualitative vs. quantitative world is not yet a reality. In such an environment, advanced analytics could be likened to being in its teenage years, while...
EPIC Profiles Series Strike up a conversation with EPIC2016 Conference Chair Bill Beeman and you might be treated to his deep expertise in Iranian politics or pragmatic philosophy...or theater and art history, or smart service systems in product design. He truly is a Renaissance man. Trained as a...
User Experience (UX) Research and Design is a dynamic and diverse domain where designers, social scientists, and hybrids of all sorts are putting theory to work. It has successfully advanced a more holistic framing for human-centered design intervention, ideally keeping our attention on the user...
‘The bad news is that anthropology is never going to solve the global crisis,’ professor Thomas Hylland Eriksen provoked, ‘but the good news is that without us, nobody is going to because our knowledge is a crucial piece of the jigsaw puzzle.’ The EASA Applied Anthropology Network’s symposium ‘Why...
At this year’s Consumer Electronics Show in Las Vegas, I was enjoying a salad with a technology executive, in your typical CES “let’s grab a quick lunch in between two meetings that are only one hotel but somehow one hour apart from each other”. The executive was describing all the research that...