The US banking industry has a long history of excluding, exploiting, or simply ignoring low-income communities, recent immigrants, and racial minorities. In this paper, I share my experiences creating a community of practice where employees of a rapidly-growing banking startup can identify and...
Tag: financial services
Doing Good is Hard: Ethics, Activism, and Social Impact Design as Seen from the Grassroots Perspective
This paper shares the experiences of two teams of design professionals working on parallel grassroots social impact design projects to address poverty and financial precarity in Silicon Valley and London. This paper explores challenges facing these teams as they channel a sense of moral outrage...
From Ethnographic Insight to User-centered Design Tools
This case study illustrates how Wells Fargo, a leading financial services institution, builds user-centered online experiences on a foundation of ethnographic insight. The research maintains a shelf life of several years and findings are kept alive through multidisciplinary participation and...