Civic tech is a growing field and an increasingly critical space for service delivery and participation in public...
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Civic tech is a growing field and an increasingly critical space for service delivery and participation in public...
This paper describes the evolution of the “intentional” model for stakeholder feedback that mitigates risk and...
India is a country of people belonging to varied socioeconomic backgrounds. Patriarchy is very much evident in...
In the past year, our team encountered unexpected friction when recruiting efforts resulted in zero participants...
Ethnography can be a divining rod for the future. Though speculative, the study of cultural signals to seed...
https://player.vimeo.com/video/882708468?badge=0&autopause=0&player_id=0&app_id=58479 In this candid discussion, two leaders in research and ethnography explore what's shifted, why, how much, and how they're guiding their organizations forward through social, macroeconomic, and...
User research typically focuses on intentional moments of contact between individuals and a product or...
Behind every great research session is multiple hours and weeks spent recruiting, sharing...
Presenters Rebekah Park is a Partner at Gemic, where she co-leads the Tech and Health practices. Over two decades...
As ethnographers, we recognize the limitations of simplistic explanations and seek to delve deeper into the complex web of human existence. In our line of work, the very concept of friction goes from being a disturbing factor that should be neutralized or resolved in the data, to being the very thing we zoom in on to understand the world. Frictions, in their various forms, then become vital entry points to examine underlying issues, power dynamics, and cultural tensions that shape human realities, and unveil opportunities for a deeper understanding and new value-creating solutions.