Advancing the Value of Ethnography

Tag: future

Come to Your Senses: Ethnography of the Everyday Futuring

Come to Your Senses: Ethnography of the Everyday Futuring

Our practices of research, design, and strategy create landscapes of possibility. Anticipation, an approach that has informed much of the recent ethnographic work on the future, is shaped by how these symbolic and material landscapes, and the forms of agency they make possible, are distributed....

Sustainability: Addressing Global Issues At A Human Scale

Sustainability: Addressing Global Issues At A Human Scale

Our tiny provocation is that the word “sustainability” is not sustainable. Just using it is sabotaging our efforts to build a better future for the planet. Despite decades of global sustainability discourse, the world is still going to hell. What's gone wrong? Our paper is about willful ignorance...

Speculative Futures inside Corporate Realities

Speculative Futures inside Corporate Realities

The auto insurance industry is being disrupted by insurtechs that are leveraging data and technology to solve pain points in parts of the customer journey, while emerging technology in adjacent industries threatens insurance as it currently exists. As a result, insurance companies are imagining...

Anticipating Credible Futures

Anticipating Credible Futures

Overview Strategic planning is becoming less and less viable in a volatile world prone to black swan events. Prediction is a low-percentage approach to an unknowable future. But we still need to navigate change...