It's difficult for researchers in industry to focus their stakeholders on the future, given the relentless...
Tag: futures
What’s Next versus What’s Valuable: Perspectives on the Value of Ethnography in a Future-Focused World
Ethnographers operating in the future-focused context of business consultancy face a core challenge. Our approach is holistic and human-centric, “based on the researcher sharing time and space with the people he or she wants to understand, establishing relationships with them and thereby...