This case study by a pan-African UX research and design agency offers key insights for companies attempting to...
Tag: global south
Towards a Framework for Constructive Friction Processes: What Childbirth Practices in the Global South Teach Us about Destructive and Constructive Friction
This paper shares a framework for constructive friction processes. In the framework, constructive friction is...
Urban Mobility and “Emerging Consumers”
For several decades ‘Emerging’ has been a staple prefix applied to such entities as markets, nations, democracies, cultures, and business opportunities. The term has been used to label virtually anything about “less-developed” Others deemed “new” to the world of market-led consumption, especially...