This case demonstrates how ongoing ethnographic research from within a corporation led to the re-segmentation of a market. The first part of the case focuses on how a team of social science researchers at a major technology company, Intel, drew on past research studies to develop a point-of-view...
![Creating a Creators’ Market: How Ethnography Gave Intel a New Perspective On Digital Content Creators](https://www.epicpeople.org/wp-content/uploads/2023/06/247849353_anderson.png)