“A radical approach specifically aims to uncover root causes and original sources, as opposed to surface level explanations.” —Thomas Wendt Thomas Wendt is one of many eloquent voices urging designers and ethnographers to take responsibility for the social roots and implications of our work. This...
The aim of this paper is to explore the potential for ethnographic approaches in technology startups and the venture capital firms that support and control them. The current practices and model of innovation aim for “disruptive innovation,” but most efforts fall short, prioritizing mass diffusion...
This paper investigates how a close understanding of human activity can inform the design of culturally and contextually sustainable innovations for subsistence markets. Building on existing literature related to poverty alleviation initiatives and an ethnographic field study, this project...
While ethnography has been integrated into the design research, new product development and corporate strategy, it has been less well integrated into path-finding for new business opportunities. We’ve developed a model for path-finding research that has three core parts: creating a business...
This essay analyses how consensus was reached in a co-opetitive setting by looking at two, consecutive but related projects spanning from 14 to 18 months in length. The projects took place in Paris, France, between 2009 and 2013, and involved key players from the banking and insurance industry....
EPIC2019 Panel, Providence, Rhode Island Robotics, machine learning, and other technologies are provoking new hopes and fears about human agency. Tropes of the charismatic lone innovator, whether hero or villain, are also starting to lose popular currency. When we acknowledge that the agents of...
Book Review Ethnographic Thinking: From Method to Mindset Jay Hasbrouck 2018, 120 pp, Routledge I’ve been reading Jay Hasbrouck’s Ethnographic Thinking this spring, sneaking its pages into gaps in my daily routines. It’s part of my longer-term project of reading across the fields of service...
As a social researcher rooted in the traditions of participatory innovation, I set out to take a design anthropological approach to study the early unfocused phases of organisational innovation processes, and explore ways of both challenging and supporting these. With an interest in understanding...
As ethnographers practicing within an engineering driven industry, we often struggle with visibility and its effects. Exposing the methodological and technical underpinnings of ethnographic practice can bring us closer to the teams we work with, but it can also draw attention to the ways that...
“The future” cannot be “predicted,” but “preferred futures” can and should be envisioned, invented, implemented, continuously evaluated, revised, and re-envisioned. —Jim Dator, Hawaii, 1995 This paper introduces a framework called Target Worlds, with which I hope to offer an alternative to putting...