Global fast moving consumer goods companies are faced with significant challenges on all fronts as start-ups challenge brands, retailers’ private labels challenge margins and technology giants like Amazon and Alibaba challenge the entire business model. To survive in this environment, FMCGs must,...
![Five Steps Behind: How Ethnography Based Strategy Can Fuel Ingredient Innovation in the Early Stages of the Value Chain](https://www.epicpeople.org/wp-content/uploads/2023/06/247848447_Millard.png)