Advancing the Value of Ethnography

Tag: innovation

Bridging the Gap between Ethnographic Practice and Business

Bridging the Gap between Ethnographic Practice and Business

At this year’s Consumer Electronics Show in Las Vegas, I was enjoying a salad with a technology executive, in your typical CES “let’s grab a quick lunch in between two meetings that are only one hotel but somehow one hour apart from each other”. The executive was describing all the research that...

Ethnography for Smart Service Systems in Product Design

Ethnography for Smart Service Systems in Product Design

In today’s rapidly changing, highly competitive world, product design requires swift translation of human needs and desires into technical specifications for the development of devices and services that meet those needs (Salvador et al. 2013). This calls for a complex integration of qualitative...

Research to Reality: A Business Perspective

Research to Reality: A Business Perspective

Ricoh Innovations discovers unmet customer needs and designs and deploys hardware, software and service solutions to those needs through an interdisciplinary design process predicated on active customer participation. Some of our findings lead to new value propositions on which Ricoh planners...