Innovation in the startup world is broken. Startups say their aim is “disruption”—a riff on Christensen’s definition, but much less precise. “Disruption” has been appropriated by startups to mean doing something that has widespread, radical impact. They are about “changing the world.” They’re...
Startup accelerators have expanded worldwide in recent years, fostering the development of technology startups and spreading Lean practices and Silicon Valley values to all corners of the globe. These accelerators clearly create value—for the teams whose development they foster, the products they...
PechaKucha Presentation What can a remote Himalayan community teach us about innovation? Emelia's Silicon-Valley-first-world frame of reference is the dominant lens of her work. It's the place where we buy into technology's promise to help solve the world's problems. But it's also ground zero for...
I am an anthropologist and a semiotician. “A semio-what?” I have a set of answers to that question, ranging from ‘I explore meanings in culture’ to ‘I discover the subconscious cultural patterns we all use to find meaning around us, to understand how something makes sense to someone’. Sometimes...
This paper provides a framework for “evolving” business, organizations and brands based on the mechanisms of evolution commonly discussed within academic anthropology. It begins with an analysis of the differences between the concept of “evolution” as evoked in corporate and academic settings....
This paper explores the value that ethnography brings to business. It uses the idea of examining the impact and value contribution of the ethnographic praxis within the innovation process and corporate culture. To specify the business impact, it highlights a framework for understanding the...
PechaKucha Presentation: I use the iconic album, Kind of Blue, to re-frame a conversation around ethnography and innovation. Moving fast and breaking stuff is not how ethnography brings value to the business. Rather, we use our craft to move nimbly through the complex terrain of “users” in much...
PechaKucha Presentation From a position of external consultant on user insights for a German innovation lab, I reflect on a shift in the way corporate innovation is done – from a user centric innovation process towards what could be called startup centric innovation. I have found the outcomes of...