Camila sat down on her faded pink sofa, unwrapped the bandage around her calf, and showed me a violet wound, some of the skin crusty and some of it wet. Her daughter Cecilia sat on the edge of a chair in the corner, filling gaps in the story – “remember we tried a gel that inflamed your skin,”...
Tag: insights
An Apprenticeship in Attention for a Time between Worlds
Through a story of intergenerational sensemaking and reminiscing, this PechaKucha argues that the guiding...
Bridging the Gap between Ethnographic Practice and Business
At this year’s Consumer Electronics Show in Las Vegas, I was enjoying a salad with a technology executive, in your typical CES “let’s grab a quick lunch in between two meetings that are only one hotel but somehow one hour apart from each other”. The executive was describing all the research that...
Catalyzing Organizational Learning: The Value of Making an Organization Visible to Itself
Amid increased pressure to demonstrate impact in rapid cycles, researchers are renewing efforts to align insights...