In the quest for engaging ethnographic insight in organizations on a more fundamental level than mere ‘innovation drivers’, theatre offers ways of triggering a change in conversations through emotional engagement. This paper discusses the impact of using theatre with professional actors to convey...
The move towards a more liberalized energy market and the emergent smart grid technology has forced a Scandinavian energy company to begin rethinking the relation between themselves and private energy end users. Originally a unidirectional relationship, the present and future have potential for a...
PechaKucha Presentation—Did you know that hands have bodies, relationships, and minds of their own? In the coming years as a new wave of technologies focused on our hands is under development, and as AR/VR may include haptics as a key mode of interaction, we need to design for hands as we would...
Field research holds a special place for those who conduct it. It is also our anchor for relevance in the corporation. This paper explores the authors’ experiences with “ethno-mining”, a way of joining data base mining and ethnography. Since 2004 we have been using a variety of sensing and...
This paper proposes a course for ethnography in design that problematizes the implied authenticity of “people out there,” and rather favors a performative worldview where people, things and business opportunities are continuously and reciprocally in the making, and where anthropological analysis...
In a research project aimed at suggesting improvements at an annual advent fair three different ethnographic research approaches were used; Social Anthropology, Interaction Design and Mobile Ethnography. The paper focuses on how the three different approaches on ethnography affected choices in the...