In international business ethnography, clients and subjects don’t share the same background. Without an understanding of the underlying factors affecting the subject’s behaviors, data can lead to false home-market based assumptions about cause and effect. Where do we as researchers look to detect...
![International Business Ethnography: Are We Looking for Cultural Differences?](https://www.epicpeople.org/wp-content/uploads/2023/06/EPIC2018Hara-1080x675.png)