In international business ethnography, clients and subjects don’t share the same background. Without an understanding of the underlying factors affecting the subject’s behaviors, data can lead to false home-market based assumptions about cause and effect. Where do we as researchers look to detect...
Manufacturing itself is changing as open-source sentiment grows with the “maker” movement, especially in FabLabs around the world. “Makers” are open-source hardware enthusiasts who want anyone to be able to make almost anything. This ethnographic research, conducted in 2013, centers on the...
Installed during the Tohoku earthquake relief fundraising event, CONCERT FOR JAPAN, at Japan Society in New York City on April 2011, the Luminous Washi Lanterns was a meditation and celebration of renewal through light and impermanent materials. The paper examines the role of the ephemeral from...
This paper introduces various barriers hindering the introduction of ethnography in support of public service design improvement in Japan, and discusses ways to overcome these barriers. Service design approaches using ethnography are gaining popularity in the public sector, especially in Europe....
In mobile communications studies, Japan is known for its “keitai culture.” However, the actual use of keitai among the Japanese is anything but glamorous. On the other hand, strong preference of online diary and diary blogs among the Japanese is remarkable. What is puzzling, however, is that the...
In this article we report on our research that focused on enhancing shopping experiences by introducing new media services in the physical environment of grocery shopping. Since we were interested in situated shopper’s experiences we conducted fieldwork. In particular, we paid attention to the...