AI product development is overwhelmingly framed as a problem of technical scale and muscle, and researchers are...
Tag: language
Orality, Technology, and Memory
The documentation of culture is an essential part of research and innovation – and colonialism. When we turn...
Conducting Inclusive Research across Language & Culture
https://player.vimeo.com/video/897277586?badge=0&autopause=0&player_id=0&app_id=58479 Language access is critical to inclusive research, products, and organizations. It requires not just translation, but culturally nuanced translation that truly connects to the people we serve. In this...
Why does Nuance Matter when Translating and Transcribing Multilingual Content?
Languages are alive—vibrant and eloquent expressions of who we are. During my doctoral fieldwork I looked at how people used language to enact and express their identity, how connections and community were created through speech and how forms of talk, particular phrases or words, could transport...
New Words for New Worlds
Our current language of business is no longer fit for purpose. We are all sharply aware of the urgent need to transition into a regenerative economy, yet the words we use are holding us back. We must stop using...
When the Insights Matter, Humans Matter
Connecting with other people is at the heart of ethnographic research – understanding their perspectives, preferences, and behaviors helps organizations create and align offerings with consumers. Research relies on clear communication to optimize participant experience and develop meaningful...
Found in Translation: Pro Tips for Translating and Transcribing Multilingual Content
You may recall the old joke: What do you call someone who speaks three languages? Trilingual. Two languages? Bilingual. One language? American. The study of world languages among Americans lags far behind that of many other countries, with less than seven percent of American college students...