The paper discusses a study of social media usage within the context of a public transport operator. This involved fieldwork within three subsidiary companies of FirstGroup alongside a content analysis of the individual Twitter feeds they operate and the conversations they generate through them to...
Tag: media
Understanding Users: The Extensions of Expectant Systems
This paper provides an ethnographic understanding of users in the Persian blogosphere through the framework of the carnivalesque. The repertoire of concepts provided by the carnivalesque draws attention to (1) the significance of the material, (2) the dynamic, transforming nature of things, and...
Media, Mediation and the Curatorial Value of Professional Anthropologists
This paper seeks to broaden the discipline of professional anthropology by considering the role of the anthropologist as a curator and a guide for the mediation of cultural symbols, artifacts and products in and among the organizations we work for or with. It employs two case studies of product...
What Will 4 People Think / Chaar Log Kya Kahenge
PechaKucha Presentation—This paper raises the implications of simplifying algorithms for scale and uplifting content that is damaging for human evolution. Technology is powerful because of its scale and also disempowering for the same reason. Scale is in the variables and online media, in the zest...
Ghostly Spectres: On Ethnography and Identity
PechaKucha Presentation Taking Avery F. Gordon's definition of a ghost as a social figure making the unknown apparent as a departure point, the piece dives into the “ghosts” silently present in an ethnography on how parents view gender in media. Through utilizing the image of an ethnographer as a...
The Media Landscape under Threat: Navigating the Need for Change by Applying an Anthropological Approach
While newspaper subscriptions are plummeting and advertising revenues move from content providers to search engines, media houses struggle to adapt and to build new capabilities in order to adapt to emerging consumer practices. Drawing on an on-going research with regional media houses and with...