This study offers practical solutions to ongoing issues of trust and accountability in AI, highlighting how AI...
Tag: mental models
Ghost in the Machine: How Taxonomic Metadata Allows for Scaling Ethnographic Insights Into Search Algorithms
This case study explores how we personalized search results by turning ethnographic insights into taxonomic metadata, which in turn allowed us to use quantitative methods to assess business impact. The first part of the case study focuses on the problem we were trying to solve – creating better...